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PHED Tech Day: Basic Rules

Etiquette

There are some basic etiquette rules to follow. SHARE- You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others. Then, hopefully, they’ll share your content with their friends and followers, which will open new doors for you. FIND INFLUENCERS - Find and connect with influential people in your field who have a lot of followers and share your same interests and values, OR people who would complement your own work (a pregnancy blogger who posts healthy recipes would complement a target audience of pre-and-post pregnancy readers). By building relationships with these influencers, you’re allowing opportunities for them to get to know you and possibly share your posts with their audience. ACKNOWLEDGE OTHERS - You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you. REPLY– If someone comments, say something back. Be polite, professional, and honest. BE PATIENT - Success won’t happen overnight, so you need to allow yourself time to grow. If you get impatient, it will show in your content and you’ll appear desperate or even rude. Nobody wants to be involved with someone like that. Remember: being flexible is key, so instead of getting frustrated, get creative and try to figure out another way to accomplish your mission.

 

 

 

 

 

Scheduling

You have to COMMIT. If you don't have the time, make the time. Even 1-3 hours per week is better than 0. Learn what the platforms can do for you. Example: schedule Facebook posts in advance. You'll need to decide how often you want to post: per day? per week? Either way, stay current and consistent.

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