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PHED Tech Day: Choosing an Audience


What you can do for your audience will make more of a impact on your numbers than what they can do for you.

The least of your energy should be focused on what you can sell or how much money you can make. Most of your energy should be focused on gaining and keeping your followers.







You Decide

Who is your target audience?

Who is it that you want to connect with?

You must be prepared to conduct some research:

  • what are their interests?
  • what are their knowledge/skill levels?
  • when are they on social media?

See below for helpful resources to use when researching your audience.

Audience types include healthy parents, lifelong athletes, "weekend warriors," or teens and young adults.

Researching your audience

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