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PHED Tech Day: Getting Started

Social Media & Marketing: Why This Matters

“Today’s customer expects a business to be highly accessible and easily recognizable online.” 

“Many of today’s consumers flock to social media to seek assistance, ask questions or provide feedback to a brand’s customer service team.”

“While you may not be able to afford sending out 10 rounds of postcard mailers each week, you can post multiple times each day on social media, which is free.”

“Many search engines, such as Google, consider a company’s social media presence as a factor in determining where that business will rank on a search results page.”

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Where to Start

Before starting anything, it’s a good idea to decide on a clear mission.

Next, decide which social media platforms or blog types you want to use to market yourself or your business.

Then, create a schedule. For  example, set aside one hour each day for finding or creating content.

Finally, stick to it. Be consistent, but be flexible.

Inform, connect, advertise, promote, entertain