Reference Universe
Encyclopedia of Public Relations - 2013
Explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession.
Encyclopedia of Mobile Phone Behavior - 2015
This is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another. Featuring exhaustive coverage on a variety of topics relating to mobile phone use, behavior, and the impact of mobile devices on society and human interaction.
Encyclopedia of Social Networks - 2011
Provides a thorough introduction to the wide-ranging, fast-developing field of social networking. Offers comprehensive coverage of the theory and research within the social sciences that has sprung from the analysis of such groupings, with accompanying definitions, measures, and research.
Dictionary of Marketing Communications - 2004
