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FYS Advertising: The Product is You: Home


This class is taught by:

Dr. Kenneth Sexton

Office: Breckinridge Hall 315B
Phone: 606-783-2737

Course Description

In this seminar students will examine the history of advertising, analyze methodology for ad pricing and placement, look at the use of demographics and psychographics in advertising, and critically reflect upon the current mix of media advertising. Students will choose one of the designated topic areas: political advertising; advertising and alcohol or tobacco products; advertising and body image; advertising and prescription drugs for in-depth study.

Subject Guide

Rodney Watkins's picture
Rodney Watkins
(606) 783-9343